On December 14, 2016, President Obama signed the Consumer Review Fairness Act into law. What is the nature of this new law, and what does it mean for online providers such as websites and apps? Let’s take a closer look.
Consumer reviews are considered one of the more influential bits of information a person considers when determining to make a purchase. Studies have shown 94 percent of people will move forward with a purchase if a company has four or more stars as an aggregate rating on a review site. Given this influence, it is hardly a surprise to learn that online businesses have tried different tactics to control customer reviews – some more ethical than others. [Read more…]