A strategic alliance is a relatively rare occurrence in the brick and mortar business world. The opposite is true on the web where strategic alliances are often necessary if you desire to make big money.
What Is It?
A strategic alliance is an agreement between two or more parties to pursue a venture. For such a relationship to succeed, the two parties usually bring something unique to the relationship from which a comprehensive strategy can be created to pursue serious profit. For example, one party might bring an exceptional ebook that helps people deal with their home if they are “underwater” on their mortgages while the other party has an email list of 100,000 homeowners. Sending the ebook out to the 100,000 homeowners could naturally produce a surge of sales.
You might not realize it, but strategic alliances act as the foundation of much of the business done on the web. How so? Well, the single biggest affiliate program in the world is the Google Adsense program. This program is an open-ended strategic alliance agreement. Google has advertisements it gets paid for by the click. The company needs to get these advertisements in front of as many people as possible. It does this by forming alliances with site owners who publish the ads on their online properties. Google and the sites then split the revenues. It is a win-win for both Google and the affiliate, and a perfect example of an online alliance.
Beyond Affiliate Agreements
Any affiliate relationship is more or less a strategic agreement. You can find them all over the web. If you are considering starting an affiliate program to get your product or service in front of potential paying consumers, you will need an affiliate agreement to nail down the legal relationship between you and the affiliates.
If you want to make money online, forming exclusive strategic alliances is often the best strategy. Instead of promoting the same program everyone else is, take the time to identify other online sites or parties that compliment what you have to offer. Then negotiate a deal with that party. If the deal is a win-win, it should be easy to come to an agreement.
Strategic Alliance Agreement
Put all strategic alliance agreements in writing. The agreement should detail the terms the parties have agreed to during negotiations. Add as much detail to the agreement as possible to avoid future disputes.
Strategic alliances are one of the best methods of making money online. Contact me to learn more about forming them and how to protect your business when doing so.
Richard A. Chapo, Esq.
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