On July 1, 2014, a law loosely known as the Canada Anti-Spam Law will come into effect. There are a number of provisions under which businesses may send email messages without violating the law. One is messages sent to individuals or companies with which there is an “existing business relationship.” Unfortunately, many commentators are misinterpreting this provision, which could lead to disaster for any online business following the incorrect interpretations. Let’s correct the mistake now.
Canada Anti-Spam Law
Once you determine you need to comply with CASL, the next step is to understand the details of the law. The CASL works off the basic foundational assumption that every email sent by a business is spam. A business cannot send a message to an individual unless it has the express consent of that individual. There are a number of exceptions to this rule, but this represents the fundamental framework of the law in relation to email messages. [There are other provisions for social media messages and software downloads.] [Read more…] about Canada Anti-Spam Law and Existing Business Relationships