The FTC is responsible for putting a stop to deceptive or misleading advertising by companies to consumers. What constitutes deceptive or misleading statements can often be difficult to determine, but this is less so when discussing marketing associated with weight loss product claims. The FTC has set forth seven different statements it will always view as deceptive and misleading.
Weight Loss Industry
The weight loss industry is a very profitable niche, bringing in $60.5 billion dollars in 2013 according to a Market Research Report. Millions of people find weight loss a constant battle, which makes them receptive to creative weight loss marketing statements. A claim of quick weight loss paired with before and after pictures is pretty much a slam dunk method for producing sales. The question is how far can weight loss companies go in making advertising claims? [Read more…] about The 7 Weight Loss Product Claims The FTC Will Attack