The FTC is on a rampage lately. The Commission has updated the rules related to kid’s privacy and is now taking aim at online businesses in general. To this end, the FTC has issued new social media advertising disclosure rules that will not make online business owners and marketers particularly enthusiastic.
The FTC is charged with protecting consumers from the evil businesses that roam the land. As a result, companies are required to follow a path of conduct that will protect even the dullest of dimwits in the consumer world. It is this type of thinking by the government that leads to warning labels on your bed mattress. [Read more…] about FTC Issues New Social Media Advertising Disclosure Rules