Why start with a video emphasizing the Internet is a level playing field for business purposes? Primarily because so many people would contest this assertion. And in many ways, these individuals are correct when it comes to peripheral issues. However, there is zero doubt that the Internet once represented the single most fair form of capitalism we’ve ever seen on a massive scale. A wannabe book store website such as Amazon could pivot to a centralized e-commerce platform and not only compete with the massive brick and mortar retailers – it could crush them. A gentleman could start mailing DVDs to people as rentals and slowly, but surely, revolutionize the way we take in content. I am, of course, talking about Netflix.
The good news is the Internet is still very much a level playing field. Yes, the digital world has grown more complex from practical, business, and legal perspectives, but one can still take a quality offering and make it big with relative ease. Give this video a watch.
Level Playing Field
The European Union is making radical changes to how it regulates the Internet. From draconian privacy rules to coming copyright amendments that will create “link taxes” and other burdens on business, the EU faces the potential of becoming a local net to some extent. One of the questions you should be considering in this regard is how your business models expose you to the EU regulatory environment and, if it does, whether removing your business from that environment makes sense? If you generate five percent of sales out of the EU for a total of $20,000 a year, does it make sense to spend tens of thousands of dollars on compliance? Maybe it does if you expect to grow in the EU. Perhaps the opposite answer is correct if the sales are incidental to having a site online. What is critical, however, is that you take the time to start thinking about these issues.
Is the Internet still a level playing field? Yes.
Can a creative business owner with a quality product or service still be highly successful online? Yes.
Is the Internet the same simple platform it was in 2003 or so? No. And the smart business person takes this into account.
Richard Chapo, Esq.