Customization Is Critical
“Ah, can’t I just use generic terms for my site?”
Yes – if you have a strange desire for your visitors to sue you.
Generic website terms are a recipe for disaster. Consider all the different types of sites you visit over a week. Are they all the same? Of course, not. A social media site such as Facebook needs terms covering a variety of topics related to the conduct of users of the website. Issues unique to a social media site that you must address in the terms includes codes of conduct limiting acts such as bullying, trolling, and harassment.
How about an e-commerce site selling shoes? The terms need to be customized to cover topics such as:
- The refund and return policy;
- A defective product policy;
- A product exchange policy; and
- Procedures for handling the discovery of counterfeit goods.
Simply put, a generic set of terms is no longer a viable option for online businesses. The law has advanced sufficiently that is critical you now take the time and, yes, the expense to create terms unique to the characteristics of your site. As the old oil change commercials used to suggest – you can pay me a little now to prepare your terms or a lot later to defend you in a lawsuit.
You might be tempted to copy the term of use of another site. Doing so is not a smart move. First off, a lawyer wrote those terms and owned the copyright to them. Do you really think it is smart to infringe on the copyright of counsel? Imagine the lawsuit that attorney will file against you.
The second problem with borrowing the terms of another site is you don’t know if those terms are written correctly or cover issues relevant to your website. For example, Zappos.com is a massive online retailer. Borrowing the terms from Zappos would seem to be okay if you also are launching a retail site, right? Wrong. A court in Nevada recently invalidated the Zappos terms because of poor drafting. If a multi-million dollar site has incorrect terms, can you rely on the accuracy of the terms of any website online? Even if a court upholds the terms, would you want to follow the very liberal one-year return policy offered by Zappos to its customers?
Website terms and conditions play a critical role in defining the legal relationship between you and the visitors to your website, app or other platforms. Make sure you position that relationship in a manner that protects your business to the greatest extent possible. Contact me today for a free consultation.
Richard Chapo, Esq.
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