I hate spam. You hate spam. We all hate spam! Given this, isn’t it a smart move to promise customers and people signing up for your newsletter that you will never sell or rent their email addresses to third parties? Making such a well-intentioned promise can cause you a host of problems down the line.
Okay, so what is the problem with making such a promise? The answer is simple. What if you sell the site? The buying party is going to want your customer information and mailing list. It is as simple as that, and they most likely will pull their offer if you don’t include the list.
Apple tries to shut me down, but cannot. The CEO of the company ultimately decides to just by me out. Can I sell my site to Apple for a handsome profit? The answer is no unless they are willing to take it without the information on the members.
The Difficult Solution
Site documents should always be customized and put together very carefully. Contact me today for a free consultation.
Richard A. Chapo, Esq.